Accessorize your Charlie Benante Coffee with an Autographed Mug
May 5, 2008 in Gear, News, Randomness by Dave Kropf
Source: Blabbermouth.net
Remember a while back we told you about the new Anthrax coffee from drummer, Charlie Benante? Now you can sip that Anthrax coffee with your very own 16oz. autographed mug!
Says Charlie: “Each autographed mug has a handwritten note from me. For example, ‘Drink Up’ or ”Mmmmmmm good.’ This is the same style mug that I drink my morning, afternoon and evening coffee from. It’s a tall, heavy mug with a full handle. The autographed cups are limited. We have unsigned cups as well. Just like Krusty brand products — the ink is permanent but washing it may cause the ink to come off.”
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Here's a play from the Matt Sorum book of marketing. Charlie Benante, better known to the drumming world as Anthrax's drummer, is now pushing his own line of coffee offered through Legends Cup Coffee. Man, drummers will come outwith a signature ANYTHING! What's next, Joey Jordison's Vienna Sausages? Besides, does anyone really want to drink coffee with the word "anthrax" on the label?
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Something I learned about the company that puts this stuff out… It’s owned by Dave Mustaine’s wife.
Dave Mustaine is the front man fro Megadeth for those of you who don’t know.